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The IABC Handbook of Organizational Communication, Second Edition

The IABC Handbook of Organizational Communication, Second Edition

edited by Tamara Gillis, Ed.D., ABC
published by Jossey-Bass

Revised to meet the realities of today’s high-paced organizational environment, this second edition of The IABC Handbook of Organizational Communication includes fresh case studies and new, original chapters. Designed to be flexible, this vital resource is written for communicators in organizations of all types—large and small, public and private, for profit and nonprofit.

The expert contributors cover a wealth of relevant topics, including:

• New technologies—including mixing traditional and social media.
• Effects of the recent recession.
• Corporate social responsibility and sustainability issues.
• International and multicultural communication.
• Internal communication and employee communication.

The IABC Handbook of Organizational Communication is the fifth edition of the best-selling book formerly known as Inside Organizational Communication. With contributions from the leading experts in organizational, business and corporate communication, this edition offers a collection of practical knowledge and insights about successful corporate communication and its effect on an organization as a whole.

Details: 480 pages
©2011

Table of contents

Foreword by Natasha Nicholson
Preface
About the Authors

Part One: Foundations of Business Communication
1. Characteristics of Excellent Communication
by James E. Grunig and Larissa A. Grunig

2. The Corporate Communicator: A Senior-Level Strategist
by Nick Durutta, ABC

3. Organizational Culture
by Paul M. Sanchez, ABC, IABC Fellow, APR

4. Communication and the High-Trust Organization
Pamela Shockley-Zalabak, Ph.D., and Sherwyn Morreale, Ph.D.

5. Communication Ethics: Think Like a Professional:
Don't Be Idealistic When Sorting Out Right from Wrong
by Mark McElreath, ABC, APR, Ph.D.

6. Corporate Social Responsibility: The Communicator's Role
as Leader and Advocate
by Mary Ann McCauley, ABC

7. Corporate Social Responsibility and Sustainability
by Rob Briggs

Part Two: Managing Communication
8. Strategic Approaches to Managing the Communications Function
by Diane M. Gayeski, Ph.D.

9. Strategic Planning: Timeless Wisdom Still Shapes
Successful Communication Programs
by Lester R. Potter, ABC, IABC Fellow

10. Issues Management: Linking Business and Communication Planning
by George McGrath

11. Communicating Change: When Change Just Doesn't Stop:
Creating Really Good Change Communication
by Jennifer Frahm, Ph.D.

12. Crisis Communication: Moving from Tactical Response
to Proactive Crisis Preparedness
by Caroline Sapriel

13. The Role of Communications in Company Business Strategy
by Kellie Garrett, ABC

14. The Impact of Technology on Corporate Communication
by Shel Holtz, ABC, IABC Fellow

Part Three: Internal Communication
15. Internal Communication
by Brad Whitworth, ABC, IABC Fellow

16. Communicating with a Diverse Workforce
by Tamara L. Gillis, ABC, Ed.D.

17. Integrating Employee Communications Media
by Steve Crescenzo

18. Internal Branding, Employer Branding
by Patrick Grady

19. Communicating for a Merger or an Acquisition
by Patricia T. Whalen, APR, Ph.D.

20. The Challenges of Employee Engagement:
Throwing Rocks at the Corporate Rhinoceros
by Roger D'Aprix, ABC, IABC Fellow

21. Measuring the Effectiveness of Internal Communication
by John Williams

Part Four: Public Relations
22. Public Relations Research and Planning
by Don W. Stacks, Melissa D. Dodd and Rita Linjuan Men

23. Media Relations
by Wilma K. Mathews, ABC, IABC Fellow

24. Investor Relations and Financial Communication
by Karen Vahouny, ABC

25. Government Relations: Connecting Communication
to the Public Policy Process
by John Larsen, ABC, and Anna Marie Willey, ABC

26. Reputation Management: Building, Enhancing, and Protecting
Organizational Reputation in the Information Age
by Alistair J. Nicholas

27. Measuring Public Relations Programs
by Mark Weiner

Part Five: Marketing Communication
28. Marketing Communication
by Lorenzo Sierra, ABC

29. The Engagement of Brands
by D. Mark Schumann, ABC

30. Customer Relations: Smart Organizations
Think Like Their Customers
by Morgan Leu Parkhurst

31. Measuring Marketing Communication
by Lin Grensing-Pophal, ABC

Index